<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><p><strong>Senior Loyalty Marketing Manager | Greater Birmingham (Hybrid) | up to £75k, pension, 25 days hol, staff disc. | Multi-Site Retail and e-commerce</strong></p><p data-start="305" data-end="669">An established, values-led organisation in the consumer sector is hiring a <strong data-start="380" data-end="419">Senior Loyalty Marketing Manager</strong> to lead loyalty and engagement activity across its customer base. This role offers the chance to shape multi-channel campaigns that attract, retain and inspire customers, with a particular focus on digital innovation and engaging younger audiences.</p><p data-start="671" data-end="922">As <strong data-start="674" data-end="713">Senior Loyalty Marketing Manager</strong>, you'll own app content and campaign performance, support strategic initiatives to grow colleague participation, and deliver data-driven marketing activity that aligns with broader commercial and brand goals.</p><h3 data-start="929" data-end="958"><strong data-start="933" data-end="958">Key Responsibilities:</strong></h3><ul data-start="960" data-end="1413"><li data-start="960" data-end="1036"><p data-start="962" data-end="1036">Design and deliver loyalty campaigns across digital and offline channels</p></li><li data-start="1037" data-end="1114"><p data-start="1039" data-end="1114">Lead app content planning and execution to boost downloads and engagement</p></li><li data-start="1115" data-end="1190"><p data-start="1117" data-end="1190">Collaborate with internal teams on customer communications and events</p></li><li data-start="1191" data-end="1263"><p data-start="1193" data-end="1263">Secure campaign support through supplier and commercial partnerships</p></li><li data-start="1264" data-end="1347"><p data-start="1266" data-end="1347">Analyse performance, share insights, and contribute to forecasting and planning</p></li><li data-start="1348" data-end="1413"><p data-start="1350" data-end="1413">Manage a small team, ensuring GDPR, ASA, and brand compliance</p></li></ul><h3 data-start="1420" data-end="1451"><strong data-start="1424" data-end="1451">What We're Looking For:</strong></h3><p data-start="1453" data-end="1774">The ideal <strong data-start="1463" data-end="1502">Senior Loyalty Marketing Manager</strong> will have proven experience in loyalty, memberships or CRM marketing, preferably in a retail, consumer or FMCG setting. You'll be highly organised, confident presenting at senior level, and skilled in using Excel, Power BI and campaign reporting tools to drive continuous improvement.</p><p data-start="1776" data-end="1897">A marketing or business-related degree, plus a good understanding of BTL campaign delivery at scale, would be beneficial.</p><p data-start="1904" data-end="2080">This is an excellent opportunity for a commercially minded and creative <strong data-start="1976" data-end="2015">Senior Loyalty Marketing Manager</strong> to make a measurable impact within a mission-driven environment.</p><p>BBBH33702</p></dd>