<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><p><strong>Head of Marketing - North Manchester Fashion Brand</strong><br> <strong>North Manchester | Hybrid (3 Days Office) | £65,000 - £75,000</strong></p><p>Zachary Daniels are proud to be working with an incredible North Manchester-based fashion brand as they enter an exciting new phase of growth. Rooted in clean design, conscious production, and everyday functionality, this brand is carving out a bold space in the modern fashion landscape and they're now looking for a <strong>Head of Marketing</strong> to lead the charge.</p><p>This is an outstanding opportunity for a strategic, creative leader to join a purpose-driven brand with strong values, a loyal customer base, and big plans. You'll work directly with the founders to shape the brand's direction and scale its presence both online and offline.</p><p>We need someone confident, outgoing and full of ideas! Constantly! Data is good but we need some real inspiration! Not all about the numbers! It's about the vision and the story!</p><p><strong>About the Role:</strong></p><p>As <strong>Head of Marketing</strong>, you'll take full ownership of brand development, growth marketing, customer engagement, and communications strategy. You'll lead a small, passionate team and work across every touchpoint from digital to PR, social to CRM to ensure the brand not only looks great but performs brilliantly too.</p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Brand Strategy:</strong> Lead the evolution of the brand across all channels, ensuring a bold, consistent identity and strong market positioning.</li><li><strong>Performance Marketing:</strong> Own strategy and performance across paid social, search, email, affiliates, and influencer partnerships.</li><li><strong>Campaign Planning:</strong> Conceptualise and execute impactful campaigns with compelling narratives that resonate with today's consumer.</li><li><strong>Customer Experience &amp; CRM:</strong> Optimise website journeys and CRM platforms to elevate engagement, retention, and lifetime value.</li><li><strong>Content &amp; Social Media:</strong> Oversee content direction and social media output, working with internal and freelance creatives.</li><li><strong>PR &amp; Partnerships:</strong> Manage press outreach and build meaningful brand collaborations.</li><li><strong>Team Leadership:</strong> Grow and inspire a high-performing team that lives and breathes the brand's purpose.</li></ul><p><strong>About You</strong></p><p>To thrive in this role, you'll need to be both commercially savvy and creatively sharp; someone who's just as comfortable leading strategy as they are rolling up their sleeves in a start-up-style environment.</p><p>We're looking for:</p><ul><li>5+ years in a senior marketing role within fashion, lifestyle, or DTC brands</li><li>Proven experience delivering integrated campaigns that drive real growth</li><li>Deep knowledge of digital marketing, performance channels, and brand building</li><li>A passion for sustainability, product storytelling, and modern design</li><li>Strong leadership, communication, and project management skills</li></ul><p><strong>Bonus Points For:</strong></p><ul><li>Experience in international market expansion</li><li>Time spent in purpose-led or high-growth start-up environments</li></ul><p><strong>The Offer</strong></p><ul><li><strong>Location:</strong> North Manchester HQ (3 days in the office)</li><li><strong>Salary:</strong> £65,000 - £75,000 depending on experience</li><li><strong>Work Style:</strong> Hybrid, supportive, and fast-moving</li></ul><p>If you're looking for a role where you can truly make your mark. Apply today through <strong>Zachary Daniels</strong>, and let's start the conversation.</p><p><em>Ref: BBBH33178</em></p></dd>