<div class="box fr-view" id="jobmain"><!-- Introduction --><div><h3>Job Introduction</h3><p style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;padding:5px 0px;"><strong style="font-weight:700;"><span style="font-size:16px;font-family:Calibri;">Social Media Executive – cardfactory, Wakefield (Hybrid working – remote working + onsite)</span></strong></p><p style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;padding:5px 0px;"><strong style="font-weight:700;"><span style="font-size:16px;font-family:Calibri;">Salary £29,000 - £32,000 depending on experience.</span></strong></p><p style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;padding:5px 0px;"><span style="font-size:16px;font-family:Calibri;">As Social Media Executive, you’ll play a key role in bringing cardfactory’s social media presence to life. You’ll help deliver our content strategy across platforms by creating fun, engaging and on-brand posts that speak to our customers. Based in the Digital Marketing team and working as part of a dedicated Social Media team of three, you’ll collaborate with colleagues across with Digital, Communications, Retail, Commercial, Creative and Brand teams. You’ll help grow our community, support campaigns, and showcase everything we have to offer to help our customers create memorable celebrations – from products and services to in-store experiences.</span></p><p style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;padding:5px 0px;"><span style="font-size:16px;font-family:Calibri;">This is a dynamic, hands-on role ideal for someone who’s bursting with ideas, thrives in a fast-moving environment, and has a natural talent for creating engaging content. You’ll report to the Social Media &amp; Digital Content Lead and work closely with the Social Media &amp; Influencer Manager.</span></p><p style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;padding:5px 0px;"><span style="font-size:16px;font-family:Calibri;">This is a hybrid role combining some days working from home and some at our head office based in Wakefield, with great links to the M1, M62 and free parking. Our team anchor day is Tuesday. You’ll be expected in the office every Tuesday. A driving licence would be advantageous as some travel between group sites may be required.</span></p></div><!-- Responsibilities --><div><h3>Role Responsibility</h3><ul style="margin-bottom:0cm;margin-top:0px;"><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Implements the social media strategy for cardfactory, inclusive of the brand, products, services, and channels to drive engagement across platforms.</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Support the creative/content, planning and execution of all social campaigns (theme, messaging, identity) to deliver campaign impact to key customer personas.</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Implement and manage the organic social media plan across all relevant platforms, driving brand awareness, engagement, and alignment with wider marketing objectives.</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Create, develop and brief engaging, on-brand social content in collaboration with Creative Services, Digital Design and Communications teams, including copy, visuals, and video assets.</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Produce and edit visual assets (reels, short-form videos, static graphics)</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Manage day-to-day content scheduling and publishing across owned social channels such as Facebook, Instagram, TikTok, Pinterest, and LinkedIn, ensuring consistency in tone and messaging.</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Monitor and evaluate social media performance, using data, KPIs, and competitor insights to optimise content and channel strategies.</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Collaborate closely with internal teams including Brand Marketing, Communications, Trading, Commercial, and Customer Services to align messaging, support omnichannel goals, and manage community interactions.</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Coordinate with third-party partners such as shopping centres and retail parks by supplying social assets and supporting new store openings across relevant channels.</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Champion innovation and stay ahead of trends, leveraging platform updates, industry best practices, and new formats to continuously enhance the brand’s social presence.</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Support the Social Media &amp; Influencer Manager with ad-hoc duties across Paid Social, Influencer, UGC and Affiliate Marketing</span></li></ul></div><!-- Ideal Candidate --><div><h3>The Ideal Candidate</h3><ul style="margin-bottom:0cm;margin-top:0px;"><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">The ideal candidate will know how to engage an audience on Facebook, TikTok and Instagram</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Lives and breathes social media and has professional experience creating and scheduling content in platforms such as TikTok, Instagram and Facebook</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Be a self-starter who can come up with unique ideas, shoot content and produce first class assets, along with in-app editing skills</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Confident in front of the camera, with strong communication skills</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Communicate with stakeholders to provide clear briefs, feedback and results</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Experience creating and scheduling social media content</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Strong writing and communication skills</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Basic image or video editing skills (e.g. Canva, CapCut)</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Experience working in a retail or customer-focused brand, desirable not essential</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;"><span style="font-size:16px;font-family:Calibri;">Confidence using tools like Meta Business Suite, TikTok for Business and social media scheduling tools</span></li></ul><p style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;line-height:normal;padding:5px 0px;"><span style="font-size:16px;font-family:Calibri;">**If you would like to share a portfolio or links to show examples of content you have created – please attach to your application - we would love to see them!</span></p></div><!-- About the Company --><div><h3>About the Company</h3><p style="margin:0px;font-size:inherit;padding:5px 0px;">Card Factory is the UK’s leading specialist retailer of greeting cards, dressings, and gifts with over one thousand stores across the UK and Ireland.  In 2020 we launched our exciting 5-year business strategy including our vision of becoming a true&nbsp;Omni-channel retailer.  This strategy sees significant investment into our&nbsp;colleagues across the business creating multiple opportunities to join a fast-paced environment and be part of&nbsp;our&nbsp;exciting&nbsp;journey. &nbsp;</p><p style="margin:0px;font-size:inherit;padding:5px 0px;">In return, we offer a wide range of benefits to support your physical, mental, and financial well-being.</p><p style="margin:0px;font-size:inherit;padding:5px 0px;"><strong style="font-weight:700;">Benefits</strong></p><ul style="margin-top:0px;margin-bottom:10px;"><li style="font-size:inherit;">25% Card Factory colleague discount in-store and online</li><li style="font-size:inherit;">Save As You Earn scheme</li><li style="font-size:inherit;">Financial Wellbeing Support&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul style="margin-top:0px;margin-bottom:0px;"><li style="font-size:inherit;">Financial Education Tools</li><li style="font-size:inherit;">Salary Advance</li></ul></li><li style="font-size:inherit;">Seasonal incentive schemes</li><li style="font-size:inherit;">Opportunity to apply for Retail Apprenticeships</li><li style="font-size:inherit;">Access to blended learning and development content</li><li style="font-size:inherit;">Discounted mobile phone contracts</li><li style="font-size:inherit;">Discounts across 100’s of UK retailers</li><li style="font-size:inherit;">Employee Assistance Programme – access to tools to support mental, physical, and financial wellbeing</li></ul><p style="margin:0px;font-size:inherit;padding:5px 0px;"><iframe height="100%" src="//www.youtube.com/embed/kyRjr40aYYE?showinfo=0&amp;controls=0&amp;rel=0" width="100%"></iframe></p><p style="margin:0px;font-size:inherit;padding:5px 0px;">This is an exciting role with genuine prospects for the right candidate. If this role describes you and your career aspirations, click apply now.</p><p style="margin:0px;font-size:inherit;padding:5px 0px;">We reserve the right to close this vacancy once sufficient suitable applications have been received. We advise applying early to avoid disappointment as applications will be reviewed regularly.&nbsp;</p><p style="margin:0px;font-size:inherit;padding:5px 0px;">No agencies, please.</p></div><!-- Hiring Organisation --><div><p>Sportswift Ltd T/A cardfactory</p></div><!-- Apply Button --><a href="https://careers.cfjobs.co.uk/members/?j=28006&amp;lang=en&amp;" class="btn btn-apply applybottom">Apply<i class="fas fa-chevron-right"></i></a></div>