<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><p style="font-weight: 400;"><strong>Brand Director - Lifestyle Apparel Brand - Retail+Wholesale | Competitive Salary | Manchester/Hybrid, 3 Days a Week Onsite</strong></p><p style="font-weight: 400;"><br><strong>Zachary Daniels Recruitment</strong> is proud to be partnered with a fast-growing, culture-led lifestyle brand based in Manchester. With product at the heart and a relentless energy for what's next, they are ready to push boundaries in the apparel space. A new opening has emerged for a <strong>Brand Director</strong> to lead the charge in shaping and scaling the brand.</p><p style="font-weight: 400;">This requires a proven <strong>Brand Director</strong>, with a sharp commercial instinct and a strong background in fashion or apparel. Someone who understands the rhythm of the seasons, the pressure of trading, and the power of building a brand people connect with.</p><p style="font-weight: 400;">As <strong>Brand Director</strong>, you'll own the full brand and marketing strategy, from big-picture creative to performance-led campaigns. You'll lead the brand's voice across channels, manage a high-performing team, and work closely with key business functions to drive both awareness and revenue growth.</p><p style="font-weight: 400;"><strong>Key Responsibilities</strong></p><ul style="font-weight: 400;"><li><strong>Strategic Ownership:</strong> Develop and deliver a bold brand and marketing strategy that reflects the brand's identity and commercial ambitions.</li><li><strong>Omni-channel Focus:</strong> Oversee brand delivery across all customer touchpoints - from eCommerce and social to retail and wholesale.</li><li><strong>Team Leadership:</strong> Build and lead a talented marketing team, championing a culture of creativity, data-led thinking and accountability.</li><li><strong>Commercial Accountability:</strong> Ensure marketing activity drives acquisition, engagement, and conversion - supporting revenue targets and brand health.</li><li><strong>Creative Direction:</strong> Evolve and elevate brand storytelling through digital content, campaigns, packaging, and community engagement.</li><li><strong>Customer Insight:</strong> Keep your ear to the ground - use data, customer feedback, and market trends to guide decisions and refine messaging.</li><li><strong>Collaboration:</strong> Work cross-functionally with Buying, Merchandising, eCommerce, and Retail to ensure alignment on seasonal plans and product drops.</li></ul><p style="font-weight: 400;"><strong>What We're Looking For</strong></p><ul style="font-weight: 400;"><li>A <strong>Brand Director</strong> with a solid track record of building and scaling brands within clothing, fashion or lifestyle sectors.</li><li>Strong understanding of omni-channel strategies and how to tailor messaging across platforms.</li><li>Background in apparel is essential - you'll understand seasonality, product life cycles and go-to-market planning.</li><li>Confident leading a brand from both a creative and commercial perspective.</li><li>Results-driven, innovative and collaborative in style - equally comfortable in the boardroom and the brainstorm.</li><li>An inspiring team leader with a hands-on attitude.</li></ul><p style="font-weight: 400;">If you're a proven <strong>Brand Director</strong> ready to lead from the front, shape a compelling brand story, and drive growth through exceptional marketing, we'd love to hear from you.</p><p>BBBH32953</p></dd>