<span class="text-grey-1000 heading-h4 mb-lg">Job Overview</span><div class="flex flex-col overview-container rich-text gap-lg"><p><span style="color:#000000">For over 90 years, we've been equipping people for adventures. Founded and based in Greater Manchester, we are proud to be the UK's leading independent outdoor and snow sports retailer.&nbsp;&nbsp;&nbsp;</span></p><p><span style="color:#000000">We are looking for a Senior Content SEO Executive to join our team in Salford and lead the planning and implementation of website content to support a lasting connection with our online customers.&nbsp;</span></p></div><!--[--><div class="flex flex-col"><div class="!mt-5xl w-full h-divider bg-beige my-xl md:my-lg"></div><span class="text-grey-1000 heading-h4 mb-lg md:pt-5xl">Role overview </span><div class="md:pb-5xl body-b2 text-grey-600"><p><span style="color:#000000">You will lead the planning and implementation of website content to support a lasting connection with our online customers.&nbsp;</span><br><br><span style="color:#000000">Your role will involve collaborating with the marketing, buying and website operations teams to ensure alignment between our organic content strategy and the wider company goals across the Ellis Brigham group. Keeping up to date with developments in organic best practice, including LLM &amp; AI citations, and helping to train, advise and upskill on SEO throughout the wider business. You must possess excellent attention to detail, organisation skills and creativity, as well as the ability to interpret data to formulate ideas and validate conclusions.&nbsp;</span><br><br><span style="color:#000000">Using platforms including SEMrush, Screaming Frog, GA4 and Google Search Console to monitor and report on our websites’ organic performance, identify opportunities and measure the success of content marketing campaigns.</span></p></div></div><div class="flex flex-col"><div class="w-full h-divider bg-beige my-xl md:my-lg"></div><span class="text-grey-1000 heading-h4 mb-lg md:pt-5xl">Key responsibilities</span><div class="md:pb-5xl body-b2 text-grey-600"><p><span style="color:#000000"> - Lead the ideation and implementation of content strategies in alignment with marketing requirements  &nbsp;</span></p><p><span style="color:#000000">- Oversee the optimisation of content throughout all channels and touchpoints in the customer journey  &nbsp;</span></p><p><span style="color:#000000">- Advise the online team and wider business of search landscape changes to ensure best practice guidelines are followed  &nbsp;</span></p><p><span style="color:#000000">- Advise on any issues and recommendations of a technical SEO nature  &nbsp;</span></p><p><span style="color:#000000">- Prioritisation and delegation of content requests and related support requests  &nbsp;</span></p><p><span style="color:#000000">- Copywriting, proofing and editing website content to ensure quality and consistency of TOV and brand guidelines&nbsp;</span></p><p><span style="color:#000000"> - Regular reporting of organic KPIs to measure success  &nbsp;</span></p><p><span style="color:#000000">- Training and upskilling other members of the business on SEO best practices&nbsp;</span></p><p><span style="color:#000000"> - Use data to shape SEO and content-related decisions&nbsp;</span></p><p><span style="color:#000000">- Work alongside the marketing manager to manage workload for campaign strategies</span></p></div></div><div class="flex flex-col"><div class="w-full h-divider bg-beige my-xl md:my-lg"></div><span class="text-grey-1000 heading-h4 mb-lg md:pt-5xl">Who you are</span><div class="md:pb-5xl body-b2 text-grey-600"><ul><li><p><span style="color:#000000">You have impeccable written English and experience writing high-quality original copy that aligns with brand guidelines&nbsp;</span></p></li></ul><ul><li><p><span style="color:#000000">You are confident in using GA4 and Google Data Studio&nbsp;</span></p></li></ul><ul><li><p><span style="color:#000000">You have an advanced and up-to-date understanding of SEO best practices and experience building out strategies  &nbsp;</span></p></li></ul><ul><li><p><span style="color:#000000">Ability to prioritise SEO tasks and communicate this with stakeholders&nbsp;</span></p></li></ul><ul><li><p><span style="color:#000000">Familiarity with Adobe Photoshop and/or other image editing software  &nbsp;</span></p></li></ul><ul><li><p><span style="color:#000000">Confidence with using SEO monitoring platforms (e.g., SEMRush, Screaming Frog, Google Search Console)&nbsp;&nbsp;</span></p></li></ul><ul><li><p><span style="color:#000000">You have an eye for digital design, UX and website accessibility&nbsp;</span></p></li></ul><ul><li><p><span style="color:#000000">You are a great communicator, able to share and lead on ideas clearly&nbsp;&nbsp;</span></p></li></ul><ul><li><p><span style="color:#000000">You are highly organised and self-motivated  &nbsp;</span></p></li></ul><ul><li><p><span style="color:#000000">You are passionate about the outdoors and able to communicate to an audience of outdoor enthusiasts</span></p></li></ul></div></div><div class="flex flex-col"><div class="w-full h-divider bg-beige my-xl md:my-lg"></div><span class="text-grey-1000 heading-h4 mb-lg md:pt-5xl">What's in it for you?</span><div class="body-b2 text-grey-600"><p><span style="color:#000000"><b>What’s in it for you?</b></span><span style="color:#000000">  &nbsp;</span></p><p><span style="color:#000000">- Competitive salary - £32k-£37k per annum, depending on experience.&nbsp;</span></p><p><span style="color:#000000">- An inclusive workplace that promotes and values diversity  &nbsp;</span></p><p><span style="color:#000000">- Hybrid role. 1-2 days in the office a week.&nbsp;&nbsp;</span></p><p><span style="color:#000000">- 28 days' holiday (including bank holidays)  &nbsp;</span></p><p><span style="color:#000000">- 1 extra day’s holiday for every 2 years worked  &nbsp;</span></p><p><span style="color:#000000">- 1 day a year to volunteer for a charity of your choice  &nbsp;</span></p><p><span style="color:#000000">- Opportunities for development and progression  &nbsp;</span></p><p><span style="color:#000000">- The chance to be part of a friendly, passionate team  &nbsp;</span></p><p><span style="color:#000000">- You will be valued and treated as an individual in a close family-run company  &nbsp;</span></p><p><span style="color:#000000">- Staff discounts and access to pro deals  &nbsp;</span></p><p><span style="color:#000000">- Refer a friend cash bonus</span></p></div></div><!--]-->