<!-- Introduction --><div class="feature-text"><h2> Your new role</h2><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">As a Branch General Manager at DFS, you’ll lead your team to deliver an excellent customer experience while driving the performance and growth of your store. Your leadership will inspire colleagues to fulfil customer needs, ensuring that every home is furnished with comfort, style, and care.<br style="margin:0px;padding:0px;">At DFS, we live by our values – Think Customer, Be Real, and Aim High – and as Branch General Manager, you’ll champion these values to create an engaging store environment that prioritises exceptional service and team success.</p></div><!-- Responsibilities --><div><h3>What you'll be doing</h3><ul style="margin:10px 0px 15px 20px;padding:0px 0px 0px 20px;"><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Customer focus: Lead your team to deliver a seamless customer experience, helping customers find the perfect products to make their house a home. Proactively analyse customer NPS data and identify opportunities to consistently exceed expectations.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Drive performance: Take responsibility for meeting key store targets, making smart commercial decisions, and ensuring the financial health of the store.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Engage &amp; inspire: Foster a positive, fun, and collaborative work environment, where both customers and colleagues love to be. Support your team’s growth with coaching, regular one-to-ones, and development plans that keep everyone moving forward.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Own the experience: Ensure every aspect of the store, from layout to customer interactions, reflects our commitment to quality and service. Stay on top of all store operational processes and make sure compliance with health, safety, and trading regulations.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Lead with clarity: Regularly communicate the business strategy, ensuring your team understands priorities, knows what they need to do, and why it matters. Use tools and best practices to drive your team’s performance, identifying opportunities for improvement and creating action plans when needed.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Community engagement: Be an advocate for your store within the local community, forging connections that support both customer satisfaction and business growth.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Workforce management: Deploy your team to meet demand, making sure the right people are in the right place at the right time. Manage work-life balance proactively for your colleagues.</li></ul></div><!-- Ideal Candidate --><div><h3>The role is for you if...</h3><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">While previous retail experience is a plus, our top priority is finding candidates with strong leadership and team management skills!<br style="margin:0px;padding:0px;">We’re seeking a leader who’s passionate about people and customer service. You should have a strong customer focus, the ability to drive results, and the confidence to lead your team through growth and change. If that sounds like you, what are you waiting for?</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;"><br style="margin:0px;padding:0px;">Ahead of your interview, please let us know if you need any accommodations or adjustments. We want to make sure you're comfortable and have everything you need to perform at your best.</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;"><br style="margin:0px;padding:0px;">Our interview process includes scenario-based questions:</p><ul style="margin:10px 0px 15px 20px;padding:0px 0px 0px 20px;"><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Telephone Chat: Our talent team will get to know you.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">1st Face-to-Face Interview: You will meet your People Partner and our Regional Manager to discuss your background and the role.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">2nd Face-to-Face Interview: You will have the opportunity to meet the Divisional Director.</li></ul><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">Please note, if you’re interviewing for one of our top 35 stores, you may also have an informal chat with our Retail Director.<br style="margin:0px;padding:0px;">For some handy details and a helpful Q&amp;A, visit: https://www.dfs.co.uk/content/your-pathway-to-a-dfs-career</p></div><!-- Package Description --><div><h3>About DFS</h3><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">At DFS, due to continued business growth and internal succession moves, we are continuously searching for the best Retail Leadership talent out there.&nbsp;</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">We would love to speak to experienced leaders in and around North West London, i.e. Watford, Stanmore, Brentcross and surrounding areas. Top talent is always a hot topic at DFS, and we’re passionate about investing in our leaders early on, so that you’re set up for success when you land in the store you’ll call your home, when the time comes!&nbsp;</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">You’ll start your journey with us in Watford as a Designate Branch General Manager, with an experienced team and loads of support to get you up to speed.</p></div><!-- About the Company --><div><h3>DFS Benefits</h3><ul style="margin:10px 0px 15px 20px;padding:0px 0px 0px 20px;"><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Retail Bonus Scheme: Earn monthly bonuses.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Growth and Training: Learn new skills and develop with our Leadership Development Programme with us.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury’s, ASOS, and IKEA.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Pension and Savings: Join our Group Pension and Sharesave schemes.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Life Assurance &amp; Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.</li></ul></div><!-- Apply Button --><a href="https://apply.dfscareers.co.uk/members/?j=2511&amp;lang=en&amp;" class="btn btn-apply apply_bottom">Apply<i class="fas fa-chevron-right"></i></a>