Visual Merchandising Manager
Full-time
Holborn Gate, 326 – 330 High Holborn, London, United Kingdom
From 50000£ to 55000£ gross/year
Job Description

<section data-logic-value="htmlblock" id="mission" class="html-block blockListblock"><!----><h2 class="title html-blocktitle"> About the role </h2><div class="rich-text"><p><b>Start: January 2027</b></p><p><b>Jointhe Lacoste Team as our VM Manager– UK &amp; Ireland!</b></p><p><b>Reportingto: Marketing Director</b></p><p><b>Hybridworking: London office, field / home (3:2)</b>&nbsp;</p><p>At Lacoste, we believe that everyone brings a unique touch to ourcollective spirit. Here, we are passionate teams, united by the same values.Together, we create memorable experiences for our customers by inspiring andconnecting with them. Both universal and timeless, the brand brings togethercultures and generations. Elevating the crocodile as a rallying sign, to grow,inspire, and make a lasting impact in the world of fashion and retail. </p><p>As our VisualMerchandising Manager, you will lead the visual merchandising strategy acrossthe UK &amp; Ireland, ensuring a consistent, premium, and commerciallyeffective Lacoste brand experience across our boutiques, outlets, and prioritywholesale partners. </p><p>Working closely withGlobal Visual Merchandising, Retail, Wholesale, Construction, and Operationsteams, you will bring seasonal campaigns and product launches to life, driveflagship activations, oversee store openings and refits, and develop visual merchandisingcapability across the business. </p><p>This is an excitingopportunity to shape how customers experience the Lacoste brand across everytouchpoint while contributing directly to commercial performance and branddesirability.<b><i></i></b></p><p><u><b>Yourresponsibilities:</b></u><b></b></p><ul><li><b>Lead the VisualMerchandising Strategy: </b>Deliver the UK &amp; Ireland VMstrategy across boutiques, outlets, and priority wholesale accounts,implementing global standards, seasonal campaigns, and product launches whileadapting to local market needs.</li><li><b>Drive In-Store Excellence: </b>Conductregular store visits, monitor compliance through Yoobic, and take action toensure VM standards are consistently executed to the highest level across thenetwork.</li><li><b>Deliver Flagship Projects &amp; Activations: </b>Partnerwith Global teams to execute elevated window campaigns, exclusive launches,events, and special projects that enhance customer engagement and strengthenbrand desirability.<b>&nbsp;</b></li><li><b>Manage Production &amp; Budgets: </b>OverseeVM production including POS, signage, displays, props, agencies, and suppliers,ensuring projects are delivered on time, within budget, and with a strongreturn on investment.</li><li><b>Lead Store Openings &amp; Refits: </b>Collaboratewith Retail, Construction, and Global VM teams to plan and execute storeopenings, relocations, and refits, ensuring optimal layouts, zoning, andcustomer experience.</li><li><b>Turn Insight into Action: </b>Analysestore performance and customer behaviour to identify opportunities that improveproduct visibility, customer engagement, and commercial results.</li><li><b>Develop Teams &amp; Capabilities: </b>Coachand develop the Field Visual Merchandiser while delivering training andbest-practice guidance to retail teams, ensuring consistent execution acrossthe business.</li></ul><p><u><b>Whyjoin Lacoste?</b><b>&nbsp;</b></u></p><p>Workingat Lacoste means…</p><p>Representing an iconic brand that’s part of the MF Brands Group,alongside Aigle, Gant, and Tecnifibre, paving the way for exciting internalmobility opportunities.&nbsp;Joining a team that values personal and collective development, whereeveryone is encouraged to grow and evolve.&nbsp;Balancing passion and well-being, because we believe thateveryone needs time to recharge. Embracing our Durable Elegance approach – placing our productsand value chain at the heart of our sustainability ambitions, with a mission toelevate them to environmental excellence. As well as fostering social inclusionby making equal opportunities a reality through impactful opportunities.</p><p>&nbsp;</p><p><b><u>Rewards&amp; Benefits:</u></b></p><ul><li><b>Package: </b>up to £50-£55k per annum + bonus</li><li><b>Health &amp; Wellbeing: </b>Regular teamactivities (e.g. run club, yoga), Private Healthcare (optional), EmployeeAssist Programme with the Retail Trust&nbsp;</li><li><b>Holidays: </b>25days per year plus usual UK bank holidays</li><li><b>Swag:</b> Seasonal uniform allowance and upto 65% off Lacoste products&nbsp;</li><li><b>Learning &amp; Development: </b>Continuous support on your learning journey from day one</li><li><b>Parenthood: </b>Enhancedfamily leave and pay from day one, paid Assisted Conception leave</li><li><b>Extras</b>: Employee Referral, Long ServiceAward, Social Committee events</li></ul><br><p><u><b>Readyto join a unique adventure?</b><b>&nbsp;</b></u></p><p><b>1st step</b>: Apply now and live the Lacoste candidate experience&nbsp;</p><p><b>2nd step</b>:First call with the Talent Acquisition Business Partner&nbsp;</p><p><b>3rd step</b>:1st stage interview with the Marketing Director &amp; HR BusinessPartner</p><p><b>4th step:</b> 2nd stage interview with the Marketing Director &amp; GlobalVM.&nbsp;</p><p><b>5th step:&nbsp;</b>Internal meet with Retail &amp; Wholesale Directors.&nbsp;</p><p><b>6th step:</b> Accept the challenge and become a Lacoste teammate!</p><p style="text-align: center;"><i>We aim to support all candidates during the application process and arehappy to provide workplace adjustments when necessary. Should you need supportwith your application, feel free to get in touch with us by email <a href="mailto:uktalent@lacoste.com">uktalent@lacoste.com</a> (please include 'Workplace Adjustments' in the subjectline).</i></p></div></section><section data-logic-value="htmlblock" id="profile" class="html-block blockListblock"><!----><h2 class="title html-blocktitle"> Profile </h2><div class="rich-text"><p></p><p><b><u>Your profile:</u></b><b></b></p><ul><li><b>Share the same values</b>: Play as One Team | Play with Elegance | Play by Daring | Play with Tenacity</li><li><b>Visual Merchandising Expertise:</b> Proven experience within visual merchandising across premium, fashion, lifestyle, or luxury retail environments, with a strong eye for detail and brand presentation.</li><li><b>Retail &amp; Wholesale Experience</b>: Strong track record of managing visual merchandising programmes across both owned retail stores and wholesale partners.&nbsp;</li><li><b>Project Management Excellence: </b>Experience delivering seasonal launches, flagship activations, store openings, relocations, and refits while successfully balancing multiple priorities and deadlines.</li><li><b>Commercial Mindset: </b>Able to analyse data, identify trends, and translate insights into practical actions that enhance both customer experience and business performance.</li><li><b>Stakeholder Management Skills: </b>Excellent communication and influencing abilities with experience building strong relationships across Retail, Operations, Product, Wholesale, and Global teams.<b>&nbsp;</b></li><li><b>Leadership &amp; Coaching Capability: </b>Passionate about developing people, with experience coaching field or store teams and embedding best practice across a retail network.</li><li><b>Systems &amp; Technical Competence: </b>Proficient in Microsoft Office and VM reporting platforms. Experience using Yoobic or similar retail communication and compliance tools is highly desirable.<b>&nbsp;</b></li><li><b>Adaptability &amp; Mobility: </b>Comfortable working in a fast-paced environment with a willingness to travel regularly across the UK, Ireland, and Europe as required.</li><li><b>Growth Mindset: </b>Proactive, creative, and solutions-oriented, constantly looking for opportunities to elevate the Lacoste customer experience and challenge the status quo.</li></ul><p></p></div></section><section data-logic-value="htmlblock" id="additionalinfo" class="html-block blockListblock"><!----><h2 class="title html-blocktitle"> Equal opportunities </h2><div class="rich-text">At Lacoste, we are committed to making equal opportunities a reality.Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents.We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.</div></section>

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Working at Lacoste

Fashion
100 - 1,000+ Employees
Who Are They?

Lacoste UK is the British arm of the iconic French fashion brand, renowned for its crocodile-logo polo shirts and sportswear. Serving the UK market since 1989, it offers apparel, footwear, and accessories through standalone boutiques and premium retailers.

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