<p>As one of the Best Big Companies to Work For, we have a rich history of loving our customers and looking after our teams.</p>

<p>We understand that success is achieved through our people, and we are searching for <strong>a Senior Loyalty Manager </strong>to join our growing business.</p>

<p>&nbsp;</p>

<p><strong>Purpose of the role:</strong></p>

<p>The<strong> Senior Loyalty Manager</strong> is accountable for defining and leading Iceland Foods’ online loyalty strategy, driving customer retention, frequency and lifetime value. This role owns the end-to-end online loyalty proposition, ensuring it delivers tangible commercial growth, deepens customer relationships and differentiates Iceland’s online offer in a highly competitive grocery market.</p>

<h2><strong>Key Responsibilities:</strong></h2>

<h3><strong>Online Loyalty Strategy &amp; Proposition</strong></h3>

<ul>

<li>Define and own the online loyalty vision and roadmap for Iceland</li>

<li>Lead the evolution of the loyalty proposition</li>

<li>Ensure the loyalty offer is distinctive and commercially viable</li>

<li>Translate business strategy into clear loyalty priorities</li>

</ul>

<h3><strong>Commercial Ownership &amp; Performance</strong></h3>

<ul>

<li>Own loyalty performance including retention, frequency and CLV</li>

<li>Manage loyalty business cases and forecasting</li>

<li>Identify incremental revenue and margin opportunities</li>

<li>Optimise programme economics through test-and-learn</li>

</ul>

<h3><strong>Ecommerce &amp; Customer Experience</strong></h3>

<ul>

<li>Embed loyalty across online customer journeys</li>

<li>Work with CRO, UX and product teams</li>

<li>Use loyalty to support wider ecommerce growth initiatives</li>

</ul>

<h3><strong>Data, Insight &amp; Personalisation</strong></h3>

<ul>

<li>Leverage first-party data for segmentation and targeting</li>

<li>Partner with CRM and insight teams</li>

<li>Champion experimentation and data-led decisions</li>

</ul>

<h3><strong>Cross-Functional Leadership</strong></h3>

<ul>

<li>Act as the senior loyalty lead across the business</li>

<li>Influence senior stakeholders</li>

<li>Manage technology partners and suppliers</li>

</ul>

<p>&nbsp;</p>

<h2><strong>Skills &amp; Experience</strong></h2>

<h3><strong>Essential</strong></h3>

<ul>

<li>Extensive experience managing a loyalty proposition.</li>

<li>Strong commercial and analytical capability</li>

<li>Deep understanding of ecommerce customer journeys</li>

<li>Experience influencing senior stakeholders</li>

</ul>

<h3><strong>Desirable</strong></h3>

<ul>

<li>Grocery or FMCG ecommerce experience</li>

<li>Experience launching or transforming loyalty programmes</li>

<li>Knowledge of CRM and loyalty platforms</li>

</ul>

<h2><strong>What Success Looks Like</strong></h2>

<ul>

<li>Improved customer retention, frequency and lifetime value across online and instore.</li>

<li>Clear commercial ROI from loyalty initiatives</li>

<li>Loyalty embedded across the customer journey</li>

<li>Strong internal alignment around loyalty as a growth lever</li>

</ul>

<p>&nbsp;</p>

<p><strong>Benefits and rewards:</strong></p>

<p>🏆 Best Place to Work 2026</p>

<p>&nbsp;</p>

<p>👥 Supportive and collaborative team</p>

<p>&nbsp;</p>

<p>🩺 Healthcare and cash back plans</p>

<p>&nbsp;</p>

<p>💰 15% discount in our stores and 50% Big Table Discount</p>

<p>&nbsp;</p>

<p>🛍️ Partner discounts</p>

<p>&nbsp;</p>

<p>🍴 Subsidised on site restaurant and Costa (Head Office)</p>

<p>&nbsp;</p>

<p>🫶🏽 Mental, physical and financial wellbeing support</p>