<div class="earcuposdescription"><div class="earcuposdescriptionnote"><p><strong>Location &amp; working&nbsp;arrangement</strong></p><p>Nuneaton OR London (if London, some travel to Nuneaton will be required once per week) | Permanent | Hybrid working</p><p>Paid social is about more than clicks. It's about building demand, winning new customers and delivering profitable growth.</p><p>At H&amp;B, paid social plays an important role in connecting people with our products and helping more customers discover how we can support their health and wellness. The opportunity is to make our investment work harder, from building awareness and consideration through to conversion and bringing customers back.</p><p>As Paid Social Manager, you'll own our paid social approach across the full funnel, turning campaign priorities into effective audience strategies, creative and media plans. You'll use performance data and testing to understand what drives results, optimise investment and improve the return we get from our activity.</p><p>You'll also lead the paid social agenda day to day, working closely with Paid Media, Trading, Finance, Data and Campaigns to turn insight into action and deliver sustainable customer growth.</p><p><strong>What you'll be doing</strong></p><ul><li>Set the paid social strategy across prospecting, consideration, conversion and retargeting, making sure activity supports our wider paid media strategy.</li><li>Translate campaign priorities into clear audience plans, creative briefs and media plans.</li><li>Manage channel investment within the agreed budget, optimising spend against commercial and incremental outcomes.</li><li>Lead testing across creative, audiences, formats and landing experiences to understand what works and where performance can improve.</li><li>Use revenue, customer acquisition cost, return on advertising spend and contribution measures to assess performance and guide investment decisions.</li><li>Understand how paid social contributes to new customer growth, demand and reach, alongside immediate conversion.</li><li>Work with Trading, Finance, Data and Campaigns to align activity with commercial priorities and share performance insight.</li><li>Direct specialist execution and reporting, ensuring the channel plan is delivered effectively and learning informs future activity.</li></ul><p><strong>What you'll bring</strong></p><ul><li>Experience planning and managing paid social across the full funnel, from prospecting and demand generation to conversion and retargeting.</li><li>A strong commercial mindset, with experience managing significant channel investment and working towards clear performance targets.</li><li>The ability to turn campaign objectives into effective audience strategies, creative approaches and media plans.</li><li>Strong analytical skills and confidence using performance data to optimise spend and assess incremental impact.</li><li>Creative judgement and an appetite for testing different messages, audiences and formats to improve results.</li><li>The ability to work collaboratively across Paid Media, Trading, Finance, Data and Campaigns, while taking ownership of the paid social agenda.</li><li>Experience directing specialist execution and helping others deliver against channel priorities.</li></ul><p><strong>Benefits</strong></p><p><strong>Holidays</strong></p><ul><li>33 days, including bank holidays</li><li>Holiday purchase scheme</li></ul><p><strong>Health &amp; Wellbeing</strong></p><ul><li>24/7 Virtual GP access</li><li>Private medical insurance – single cover</li><li>Annual free at-home health testing kit (after 6 months' service)</li><li>Access to our Employee Assistance Programme and a network of Mental Health First Aiders whenever you need support</li></ul><p><strong>Financial Wellbeing</strong></p><ul><li>Workplace pension with 5% employer contribution</li><li>Life assurance (2x salary, after 6 months' service)</li></ul><p><strong>Reward</strong></p><ul><li>Annual bonus (subject to company and individual performance) up to 10%</li><li>£50 Colleague product allowance on Holland &amp; Barrett products (after 6 months' service)</li></ul><p><strong>Lifestyle &amp; Everyday Benefits</strong></p><ul><li>Access to cashback and discounts from a wide range of retailers</li><li>25% colleague discount, available in store and online</li><li>Free Wellhub membership, with discounted access to gyms, studios and premium wellbeing apps</li><li>Cycle to Work scheme</li></ul><p>Ready to help H&amp;B get more from its paid social investment? If you can combine creative thinking, audience insight and commercial performance to build demand and drive profitable growth, take the next step and apply through the internal vacancy page.</p><p><strong>About Holland &amp; Barrett</strong></p><p>We exist to make health and wellness a way of life for everyone, adding quality years to life. With more than 150 years of experience, we bring together knowledge, evidence-led thinking and practical support to help people move forward on their own wellness journeys. Our marketing helps connect more people with the products and support that can make a difference to their lives.</p><p><strong>Inclusion &amp; accessibility statement</strong></p><p>We want every colleague to feel included and able to bring their experience and perspective to work. If you need an adjustment to support you through the application process, please let the hiring team know.</p><p>#LI-Hybrid #LI-JK2</p><p>&nbsp;</p></div></div>