Paid Performance Marketing Manager (Wakefield, Bristol, or London)
Not Specified
Bristol
£38,000 - £45,000
Job Description

<div id="ctl00ctl00ContentContainermainContentjobDetails" class="vac-details_description"><span id="ctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionscriptChecker" class="red" style="display:none;" role="alert"></span><ul id="ctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionITSFields" class="o-media not-list"><li id="liHTML4c2b8e96ef79401ab7777a031a474bfe" class="title"><div><div class="fullwidth"><h2>About The Role</h2></div></div></li><li id="liVacVDescription" class="item is-read-only is-fullwidth"><div><div class="fullwidth"><div id="ctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionVacVDescription" data-hiddenfield="ctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionVacVDescriptionHiddenField"><!-- 2023.1.117.45 --><div><span style="font-size: 10pt"></span><div style="font-size: 14px"><p><span style="font-size: 10pt">Are you an experienced paid media professional who thrives on delivering measurable growth through data-driven marketing strategies?</span></p><p><span style="font-size: 10pt">We're looking for a <strong>Paid Performance Marketing Manager</strong> to join our team at <strong>Funky Pigeon</strong>. This is an exciting opportunity to take ownership of paid performance activity across a well-established e-commerce brand, driving customer acquisition, revenue growth and return on investment through Paid Search, Paid Social and Affiliate channels.</span></p><p><span style="font-size: 10pt">Working closely with agency partners and internal stakeholders, you'll lead the development and delivery of paid media strategies that support commercial objectives, optimise customer acquisition and maximise performance across a significant digital marketing budget. You'll play a key role in shaping how our brand performs across digital channels, using data, insight and emerging technologies to drive continuous improvement and innovation.</span></p><p><span style="font-size: 10pt">Based in either<strong> Wakefield,&nbsp;Bristol, or London</strong> with a flexible hybrid way of working, this is a fantastic opportunity to join a growing digital function and make a meaningful impact. Colleagues are expected to work from the office <strong>2-3 days per week</strong>, with additional attendance where business needs require.</span></p><h2><span style="font-size: 10pt">Main Responsibilities</span></h2><p><span style="font-size: 10pt">As a Paid Performance Marketing Manager, you will lead the development and execution of paid media strategies across Paid Search, Paid Social and Affiliate channels, ensuring activity delivers against traffic, revenue and return on investment targets. Working closely with agency partners, you'll identify optimisation opportunities, oversee campaign execution and ensure budgets are invested effectively to maximise commercial performance.</span></p><p><span style="font-size: 10pt">You'll manage forecasting, planning and performance reporting across paid media channels, using data and insights to inform decision-making and drive continuous improvement. By analysing metrics such as CTR, CPC, ROAS and conversion rates, you'll identify opportunities to improve efficiency and profitability whilst providing clear recommendations to stakeholders across the business.</span></p><p><span style="font-size: 10pt">Working collaboratively with Marketing, Commercial, Data and Trading teams, you'll align paid media activity with wider business objectives, ensuring campaigns support key trading events, promotional activity and product launches. You'll also partner with agencies and technology providers to develop testing roadmaps, implement best-in-class tracking solutions and explore new opportunities across emerging platforms and technologies.</span></p><p><span style="font-size: 10pt">As the subject matter expert for paid performance marketing, you'll stay ahead of industry trends, platform developments and changes in consumer behaviour, helping to shape future strategy and maintain a competitive advantage. You'll build strong relationships with key partners, including major platform providers, and play an important role in driving innovation and long-term digital growth.</span></p><h2><span style="font-size: 10pt">The Ideal Candidate</span></h2><ul><li><span style="font-size: 10pt">Proven experience managing Paid Search, Paid Social and/or Affiliate Marketing campaigns within an e-commerce environment.</span></li><li><span style="font-size: 10pt">Strong knowledge of platforms such as Google Ads, Search Ads 360, Google Merchant Centre and Microsoft Ads.</span></li><li><span style="font-size: 10pt">Experience managing agencies, external partners and significant paid media budgets.</span></li><li><span style="font-size: 10pt">Highly analytical and commercially minded, with the ability to translate complex performance data into actionable insights.</span></li><li><span style="font-size: 10pt">Excellent communication and stakeholder management skills, with the ability to build strong relationships across internal teams and external partners.</span></li></ul></div></div><div><span style="font-size: 10pt">&nbsp;</span></div></div><input name="ctl00$ctl00$ContentContainer$mainContent$fcVacancyDetailsDescription$ctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionVacVDescriptionHiddenField" type="hidden" id="ctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionVacVDescriptionHiddenField" class="js-editor-hidden" data-value="0" value="0"></div></div></li><li id="liHTML61821f4975904e129ed8c86c0017f7a0" class="title" style="display:none;"><div><div class="fullwidth"><h2>About You</h2></div></div></li><li id="liHTML4f7ec7d7dc12416e8223e48119b493ef" class="title" style="display:none;"><div><div class="fullwidth"><h2>About Us</h2></div></div></li><li id="liVacVBenefits" class="item is-read-only is-fullwidth" style="display:none;"><div><div class="fullwidth"><div id="ctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionVacVBenefits" data-hiddenfield="ctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionVacVBenefitsHiddenField">Not Specified</div><input name="ctl00$ctl00$ContentContainer$mainContent$fcVacancyDetailsDescription$ctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionVacVBenefitsHiddenField" type="hidden" id="ctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionctl00ctl00ContentContainermainContentfcVacancyDetailsDescriptionVacVBenefitsHiddenField" class="js-editor-hidden" data-value="0" value="0"></div></div></li></ul><div class="form-button-container"><a id="ctl00ctl00ContentContainermainContentlnkApply" class="button button--stretch button--mainapply" onclick="OpenBox('https://jobsearch.cfjobs.co.uk/registration.aspx?vacancyID=1131&amp;modal=true', { 'type':'iframe', 'ITSTemplate':'custom','title':'Apply for Paid Performance Marketing Manager (Wakefield, Bristol, or London)', 'maxWidth':'540px', 'width':'100%'}); 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Home Retail
100 - 1,000+ Employees
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Card Factory is a leading UK retailer specializing in affordable greeting cards, gifts, and party supplies. Known for its wide range of personalized products, it celebrates life's special moments.

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