Head of Ecommerce
Full-time
Covent Garden, London, United Kingdom
£75,000 to £80,000per yearDependent on experience
Job Description

<div class="col-span-12 desktop:col-span-10 desktop:col-start-2 ng-tns-c2612033249-2 ng-star-inserted"><div class="ng-tns-c2612033249-2"><div class="flex flex-col-reverse tablet:flex-row tablet:gap-12 ng-tns-c2612033249-2"><div id="job-desription" class="INHERIT DEFAULT-UL basis-0 flex-grow ng-tns-c2612033249-2"><p><strong>Based in our&nbsp;London Graphic Centre, Covent Garden, London&nbsp;with&nbsp;regular travel to Crewe</strong></p><p><br>As Head of Ecommerce you will spearhead the digital performance, trading strategy, and customer experience across two iconic retail brands: Ryman (a national staple in office supplies, print, and stationery) and London Graphic Centre (LGC) (the UK’s premier destination for fine art, graphic design, and creative supplies).</p><p><br>Based in Crewe with a presence in London, you will lead a dual-site team, bridge the gap between regional operations, and unlock scalable growth across web platforms, digital marketing channels, and online marketplaces. You will balance high-level strategic commercial planning with hands-on trading rigour.</p><p><strong>What you’ll be doing</strong></p><ul><li>Strategic Growth &amp; Dual-Brand Management</li><li>Formulate and execute the overall ecommerce strategy for both Ryman and London Graphic Centre to meet and exceed revenue, gross margin, and profitability targets.</li><li>Tailor distinct digital go-to-market strategies that protect and enhance the brand equity of both businesses catering to Ryman &amp; Ryman Design’s audience and LGC’s specialist design and arts community.</li><li>Identify cross-selling opportunities, channel expansions, and online exclusive range strategies across web properties and third-party marketplaces.</li><li>&nbsp;Dual-Site Team Leadership &amp; Culture</li><li>Lead, mentor, and align a multi-site team split between Crewe and London, driving a high-performance, collaborative, and accountable culture.</li><li>Establish unified trading frameworks, agile processes, and clear communication channels to ensure seamless cross-site execution.</li><li>Define career progression plans, KPIs, and goals for direct reports, driving high engagement and team retention.</li><li>Commercial Trading &amp; P&amp;L Accountability</li><li>Full P&amp;L ownership of digital channels, continuously monitoring performance metrics (Traffic, Conversion, AOV, CPA, LTV, ROAS, and Margin).</li><li>Lead weekly, monthly, and quarterly commercial trading reviews; evaluate performance against budget and pivot rapidly to capture opportunities or mitigate sales gaps.</li><li>Work alongside Buying and Merchandising teams to ensure optimal digital range curation, stock depth, pricing competitiveness, and promotional alignment.</li><li>Digital Marketing &amp; Customer Experience (CX)</li><li>Collaborate with Digital Marketing and Performance agencies to optimise paid search, paid social, SEO, affiliate, and email/CRM retention campaigns.</li><li>Champion site performance, UX/UI improvements, and conversion rate optimisation (CRO) strategies across desktop and mobile.</li><li>Partner with IT and Project Management teams to deliver digital enhancements on key platforms (e.g., Magento / Adobe Commerce).</li><li>Cross-Functional Leadership &amp; Operational Presence</li><li>Act as the digital voice within executive leadership, effectively influencing internal stakeholders across Logistics, Buying, Retail Operations, and Finance.</li><li>Build external strategic relationships with third-party vendors, SaaS platform providers, digital agencies, and marketplace account managers.</li><li>Travel regularly to the London office/stores to maintain strong operational integration with the LGC team and key creative partners.</li></ul><p><br><strong>Key Performance Indicators</strong></p><p><em><strong>Commercial KPIs</strong></em></p><ul><li>Total Digital Sales, Gross Profit, and Net Margin vs. Budget (Ryman + LGC)</li><li>End-to-end Channel Profitability (EBITDA contribution)</li><li>Conversion Rate, AOV, and Repeat Purchase Rate expansion across platforms</li><li>Marketplace revenue growth (Amazon, eBay, B2B portals)</li></ul><p><em><strong>Team &amp; Operational KPIs</strong></em></p><ul><li>Team engagement, retention, and cross-site synergy score</li><li>ROI on digital marketing spend (Blended ROAS &amp; CAC targets)</li><li>On-time execution of promotional calendars and range launches</li></ul><p><strong>What you'll bring</strong></p><ul><li>5+ years’ experience in an Ecommerce Manager, Head of Ecommerce or Head of Digital role within a multi-channel retail environment.</li><li>Strong commercial understanding and a proven ability to drive online sales, profitability and overall business performance through effective trading strategies.</li><li>Excellent analytical and financial skills, including experience with GA4, web analytics and P&amp;L management, with the ability to turn data into actionable insights.</li><li>Strong knowledge of ecommerce platforms such as Magento/Adobe Commerce, Shopify Plus or similar, alongside Google Analytics, marketplaces and Excel.</li><li>A strategic and hands-on approach, with the ability to balance high-level leadership with day-to-day trading, problem-solving and operational delivery.</li><li>Experience working across multiple brands, with the ability to adapt to different customer audiences and commercial priorities, from volume-driven office supplies to design-led creative products.</li><li>Proven ability to lead, motivate and bring together geographically dispersed teams, with strong communication, interpersonal and influencing skills.</li><li>A customer-focused mindset, with a good understanding of customer behaviour and how to deliver an effective online experience that supports business growth.</li><li>A results-driven approach, with the ability to evaluate performance, identify opportunities, prioritise actions and implement solutions that deliver measurable results.</li><li>Flexibility to travel regularly between our Crewe and London offices.</li></ul><p><strong>What's in it for you?</strong></p><ul><li>Competitive salary, company pension (with enhancement options), and a referral scheme.</li><li>Generous holiday allowance plus an extra wellbeing day to recharge.</li><li>Tailored training, structured career progression, and funded apprenticeship programmes.</li><li>Exclusive discounts across all group brands (Ryman, Robert Dyas, Boux Avenue), Cycle2Work scheme, and access to mental health first aiders and wellness support.</li><li>A collaborative team with recognition awards and regular social events.</li></ul><p><strong>About Ryman</strong></p><p>With over 130 years of heritage, Ryman is the UK’s go-to destination for stationery, office supplies, and tech. Operating over 200 stores alongside a thriving digital presence, we are proud to be part of the <strong>Theo Paphitis Retail Group</strong> (including Robert Dyas, Boux Avenue, and London Graphic Centre).</p><p>We are a resilient, innovative, and customer-first business. We believe in equipping our people with the tools they need to grow, thrive, and succeed.</p><p>Ryman is an equal opportunities employer. We celebrate diversity and are committed to building an inclusive environment where everyone can be themselves at work.</p><p><em><strong>PLEASE NOTE THIS JOB DESCRIPTION IS NOT EXHAUSTIVE AND YOU MAY BE REQUIRED TO CARRY OUT OTHER DUTIES AS AND WHEN REQUIRED.</strong></em></p></div><div class="mb-[20px] tablet:mt-0 tablet:mb-0 tablet:w-[332px] mobile:w-full ng-tns-c2612033249-2"><job-description-card class="ng-tns-c2612033249-2"><div class="w-full mb-[20px] tablet:mb-0 border-1 border-neutral-200 bg-neutral-25 rounded-md shadow-300 group" style="font-family: Montserrat;"><!----><div class="h-[192px] w-full ng-star-inserted"><div class="overflow-hidden rounded-t-md"><img class="h-[192px] w-full object-cover group-hover:scale-110 duration-500 transition-transform" src="https://talosatscareerssites.blob.core.windows.net/cpb-site-assets/3159/vacancy-images/b71f332f-1915-42f1-be2b-60022f06c90e-Ryman%20RSC%20Vacancy%20Header%204.png" alt="RSC Colleague 4"></div></div><!----><div class="flex flex-1 h-[1px] bg-neutral-200 mx-6 ng-star-inserted"></div><!----><div class="p-5 tablet:p-8"><div class="flex flex-col gap-5"><div class="paragraph-2 font-semibold"> Head of Ecommerce </div><div class="flex gap-2 items-start ng-star-inserted"><div class="mt-[2px]"><i class="fak fa-talos-location-pin fa-xl text-neutral-400"></i></div><div class="flex flex-col items-start"><div class="ng-star-inserted"><p class="paragraph-2 font-medium text-neutral-600 ng-star-inserted axiom1-0 axiom-scraped-1" style="font-family: Montserrat;"> Covent Garden, London, United Kingdom </p><!----></div><div class="ng-star-inserted"><p class="paragraph-3 text-4 ng-star-inserted" style="font-family: Montserrat;"> WC2H 9JL </p><!----></div><!----><!----></div></div><!----><div class="flex gap-2 ng-star-inserted"><div class="items-start mt-[2px]"><i class="fak fa-talos-dollar fa-xl text-neutral-400"></i></div><span class="paragraph-2 font-medium text-neutral-600 axiom2-0 axiom-scraped-2"> £75,000 to £80,000per year <!----> Dependent on experience </span></div><!----><div class="flex gap-2 items-center ng-star-inserted"><i class="fak fa-talos-clock fa-xl text-neutral-400"></i><span class="paragraph-2 font-medium text-neutral-600 axiom3-0 axiom-scraped-3"> Permanent - Full-time </span></div><!----><div class="border-b border-neutral-200 w-full"></div><div class="flex flex-col flex-wrap mt-5 ng-star-inserted"><p class="paragraph-1 text-neutral-500 min-w-fit ng-star-inserted" style="font-family: Montserrat;"> Brand </p><p class="mb-5 paragraph-2 font-medium text-neutral-600 ng-star-inserted" style="font-family: Montserrat;"> Ryman </p><p class="paragraph-1 text-neutral-500 min-w-fit ng-star-inserted" style="font-family: Montserrat;"> Store Name </p><p class="mb-5 paragraph-2 font-medium text-neutral-600 ng-star-inserted" style="font-family: Montserrat;"> London, Covent Garden </p><p class="paragraph-1 text-neutral-500 min-w-fit ng-star-inserted" style="font-family: Montserrat;"> Hours </p><p class="mb-5 paragraph-2 font-medium text-neutral-600 ng-star-inserted" style="font-family: Montserrat;"> 37.5 </p><p class="paragraph-1 text-neutral-500 min-w-fit ng-star-inserted" style="font-family: Montserrat;"> Working Pattern </p><p class="mb-5 paragraph-2 font-medium text-neutral-600 ng-star-inserted" style="font-family: Montserrat;"> Monday - 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