<h3 class="theme-panel-header text-2xl pb-6 theme-vacancy-section-title">About the role</h3><p>The Head of Visual Merchandising is responsible for developing and executing innovative, brand-aligned visual strategies that enhance the customer experience and drive sales across all retail locations and digital platforms. This leader will oversee the design and implementation of in-store displays, seasonal floor sets, and visual storytelling across multiple channels, ensuring brand consistency and market competitiveness.</p><p>This role is key in driving revenue growth and profitability through creative ideation, conceptual design and best in class customer experience. We're looking for a creative innovative and customer-centric thinker, with retail know-how.</p><p>Key Responsibilities&nbsp;</p><ul><li>Create and implement innovative visual merchandising strategies that align with brand identity, seasonal campaigns, and business objectives.</li><li>Ensure consistent brand representation across all retail environments (stores, showrooms, and online) through cohesive visual execution.</li><li>Manage and mentor regional and in-store VM teams, providing creative direction, training, and performance management.</li><li>Direct the design and execution of store layouts, window displays, floor plans, fixture placement, and in-store navigation to optimise customer flow and product exposure.</li><li>Work closely with marketing, buying, planning, and store operations teams to synchronize messaging, promotional events, and product launches.</li><li>Plan and execute seasonal visual updates, including floor sets, product rotations, and campaign rollouts across all retail locations.</li><li>Stay ahead of industry trends, consumer behaviour, and competitive landscape to keep visual merchandising strategies fresh and relevant.</li><li>Develop visual merchandising manuals, to upskill with clear visual principles that can be adapted across a variety of estate size/age/formats, this will be via&nbsp; training tools to ensure clear execution of brand standards across all teams and stores.</li><li>Analyse sales data, customer feedback, and visual KPIs to assess the impact of merchandising efforts and identify areas for improvement.</li><li>Oversee the visual merchandising budget, ensuring cost-effective execution without compromising design quality or brand integrity.</li><li>Lead visual planning and execution for new store openings, remodels, and pop-up events, ensuring a seamless and impactful brand experience. Create a scalable store design strategy and roll out model for refits.&nbsp;</li><li>Deliver a compelling and visually exciting in-store experience to support the elevation strategy and a profitable growth business model.</li><li>Develop and launch industry leading retail concepts.</li><li>Create an online visual merchandising training programme covering the basics from windows and standards to product and POS placement.</li><li>Responsible for design and delivery of VM training to colleagues to ensure VM capability and execution.</li></ul><div class="absolute bottom-2 right-2"><button onclick="scrollToTop()" class="theme-primary p-2 rounded-lg flex"> <i translate="no" class="material-symbols-outlined"> arrow_upward </i> </button></div>