<!-- Introduction --><div class="feature-text"><h2> Your new role</h2><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">At DFS, we're all about great people and brilliant customer experiences. Right now, we’re on the lookout for an enthusiastic and experienced <strong style="margin:0px;padding:0px;font-weight:700;">Assistant CRM Manager</strong> to join our team on a 12-month maternity cover contract. This is a key role where you’ll support the planning and delivery of personalised and impactful communications to our customers and prospects, making a difference at every stage of their DFS journey.</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">You’ll work across a range of direct-to-customer channels including email, SMS and direct mail - developing data-driven roadmaps, delivering successful campaigns, and collaborating with teams across the business (and beyond) to bring our communications to life.</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">So, if you love CRM, thrive on variety, and have a passion for putting the customer first, this could be the role for you.</p></div><!-- Responsibilities --><div><h3>What you'll be doing</h3><ul style="margin:10px 0px 15px 20px;padding:0px 0px 0px 20px;"><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Supporting the planning and delivery of our CRM strategy - driving customer lifecycle value through targeted, personalised campaigns across email, SMS and direct mail.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Working closely with our data and insights teams to optimise segmentation and targeting.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Helping to build and manage a test-and-learn roadmap, using results to improve performance.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Reporting on campaign effectiveness and sharing insights with the wider business.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Supporting and developing CRM Executives to help them grow and succeed.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Assisting in the management and optimisation of the CRM budget to maximise return on investment.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Contributing to cross-functional projects such as integrations and product feed updates.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Building relationships with internal teams and external partners to ensure smooth campaign delivery.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Reviewing and improving internal processes to drive efficiency and success.</li></ul></div><!-- Ideal Candidate --><div><h3>The role is for you if...</h3><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">We’re after someone with solid experience in CRM and customer communications, who’s ready to bring energy and ideas to the team. You’ll be comfortable working with data, managing projects, and collaborating across teams to make things happen.</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">We'd love if you had...</p><ul style="margin:10px 0px 15px 20px;padding:0px 0px 0px 20px;"><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Strong experience in CRM across multiple direct-to-customer channels.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">A good understanding of customer behaviour and lifecycle marketing.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Experience working with ESPs/CDPs (Bloomreach experience is a plus).</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Comfortable managing and mentoring team members in a fast-paced environment.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Able to influence stakeholders and build strong working relationships.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">A keen eye for detail and a strong sense of responsibility in handling customer data.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Retail experience is desirable but not essential.</li></ul></div><!-- Package Description --><div><h3>About DFS</h3><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">It takes a whole lot of passion to be at the centre of what makes a house feel like home — and that’s just what we do at DFS. We’re the leading sofa retail specialist in the UK, helping people find a comfy seat on great quality sofas since 1969.&nbsp;</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">We're a market leader in the UK because of one thing: our people. Our people made us who we are and will drive us into our ambitious future, together. We offer incredible opportunities to get stuck into fun and meaningful work as well as learn new skills — so you can really ‘find your thing’.&nbsp;</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">Are you ready to make yourself at DFS?</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">&nbsp;</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">DFS Group is proud to be an equal opportunities employer; celebrating diversity and committed to a culture of inclusion and belonging. We extend a warm welcome to everyone, embracing a variety of voices and perspectives. As we continue to work on building a workplace that is representative of the customers we serve and the communities we live and work in, we strongly encourage applications from members of minority and under-represented groups. Across the Group, we want to create an environment where everyone feels at home.</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;"><br style="margin:0px;padding:0px;">&nbsp;</p></div><!-- About the Company --><div><h3>DFS Benefits</h3><ul style="margin:10px 0px 15px 20px;padding:0px 0px 0px 20px;"><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Excellent salary + benefits package&nbsp;</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Progression and Development opportunities to grow your skills</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">A huge 30% colleague discount, plus 15% friends &amp; family discount across our Group (DFS, Sofology, Dwell)</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Generous holiday allowance</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Access to a range of high street &amp; online discounts from: Sainsbury’s, ASOS, Currys PC World, IKEA, John Lewis and more.&nbsp;</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Discounted Gym and Cinema memberships to help you unwind</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Group Pension Scheme</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Life Assurance &amp; Company Sick Pay</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Full comprehensive training&nbsp;</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Paid days to volunteer each year</li></ul><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">Any offer is subject to references &amp; DBS Checks</p></div><!-- Apply Button --><a href="https://apply.dfscareers.co.uk/members/?j=2538&amp;lang=en&amp;" class="btn btn-apply apply_bottom">Apply<i class="fas fa-chevron-right"></i></a>