Ebuyer is a British online technology retailer and one of the UK’s best known destinations for computing and consumer electronics. Founded in Sheffield in 1999 by a group of IT developers and PC retail specialists, the business set out to make computer components cheaper and easier to buy, and quickly built a loyal following among PC builders, gamers and overclocking enthusiasts. Its range has since grown to cover laptops, tablets, desktop and gaming PCs, monitors, graphics cards and other components, storage, peripherals, consoles, TVs and audio, and smart home technology, alongside refurbished products from leading brands including Apple, MSI, Kingston, HP and PlayStation. Ebuyer serves both individual shoppers and organisations, with a dedicated business arm for trade and corporate buyers. In 2025 the company was acquired by Frasers Group, and it now trades as part of the group’s retail portfolio, offering Frasers Plus buy now, pay later finance and rewards at checkout. With next day delivery, an extensive online catalogue and a long-standing reputation for competitive pricing, Ebuyer continues to position itself as a go-to retailer for UK technology buyers.