<h3 class="theme-panel-header text-2xl pb-6 theme-vacancy-section-title">About the role</h3><p>Our growing digital team requires an experienced CRO Specialist with a solid background in ecommerce to support our digital transformation through experimentation and optimisation of our digital customer journeys.&nbsp;</p><p>As a data driven individual, you’ll identify opportunities across all journeys to enhance the user experience and conversion as well as providing insights to the business about user behaviour.&nbsp;</p><p>This is a hands-on customer focused role within an Agile environment working in sprints on end-to-end discovery, insight generation, experimentation, reporting and communication of impact.</p><p>The ideal candidate combines analytical depth, storytelling, stakeholder influence and genuine curiosity with proven experience turning data into measurable customer and business value.</p><p><strong>Key Responsibilities:&nbsp;</strong></p><ul><li>Identify, prioritise and recommend optimisation opportunities across key customer journeys using behavioural, transactional and experimentation data.</li><li>Use analytics, heatmaps, session replays, funnel analysis and experimentation data to diagnose user behaviour and recommend evidence based improvements</li><li>Coordinate end to end experimentation processes including hypothesis creation, test design, QA, implementation, analysis and recommendation of next steps.</li><li>Drive continuous optimisation through structured experimentation, ensuring test outcomes are measured against agreed commercial and customer KPIs.</li><li>Operate within Agile delivery teams to manage the end-to-end analytics lifecycle, from problem definition and discovery through analysis, experimentation, and stakeholder communication.</li><li>Translate complex datasets into concise recommendations that enable stakeholders to make informed business decisions.</li><li>Communicate analytical findings with clear commercial context, demonstrating the impact on customer behaviour, conversion, and business performance.</li><li>Evaluate digital experience performance across web and app journeys, balancing technical performance, usability, and conversion optimisation objectives.</li><li>Assess competitor customer journeys, experimentation approaches, and UX patterns to identify opportunities for performance improvement.</li><li>Design clear, user-focused reporting and visualisation solutions that communicate complex data in an accessible and actionable way.&nbsp;</li></ul><p>&nbsp;</p><div class="absolute bottom-2 right-2"><button onclick="scrollToTop()" class="theme-primary p-2 rounded-lg flex"> <i translate="no" class="material-symbols-outlined"> arrow_upward </i> </button></div>